Advanced similarity mode utilizes our best algorithm for fast knockout searching that covers the results in Risk Levels 1 and 2;
In addition to the Trademarks tab with your main results, this search mode can also produce a tab with Opposition analysis for USPTO and EUIPO trademarks, if these sources are covered by the search.
Markify search algorithm is built with a statistical method, using more than 1.5 million official cases where two marks have been found confusingly similar by a government official.
This means that Markify search and watch reports cover all the usual search strategies applied in manual searching, such as:
identical
phonetic similarity
orthographic similarity and misspellings
prefix, infix, and suffix variations
vowel and consonant similarity
plurals and stemming
abbreviations and acronyms
other similarities
Markify algorithm also applies unique "noise" reduction techniques. This results in a lower number of results without affecting the overall quality.